Monday, 2 November 2009

NHSBT's new hard-hitting campaign

NHSBT have today launched a brand new hard-hitting campaign to try to close the gap between those who say they would accept an organ if they needed one, and those who have signed the Organ Donor Register to say they would give one.

You can view the new campaign by clicking here to visit the website. The new TV ad will be screened tonight for the first time, but you can watch it here.

What do you think? We'd love to hear people's reactions.


Anonymous said...

Organ donation is an extremely personal decision which not everyone is comfortable with. I disagree with emotionally blackmailing people to join.

coops said...

It's not emotional blackmail; I think the campaign simply brings home to people that your deeds should match your words, and that any of us may need to rely on the kindness of strangers to save our life.